Wednesday, 17 November 2010

Researching and Designing Mastheads


On deciding my genre to be alternative/indie, I did a brainstorm on what I believe alternative and indie music is all about to help me decide on a name for my magazine. The names I came up with were: Edge and Fringe.

At first I decided on the name Edge, as indie music is far from mainstream and people who listen to it are on the edge of society.

Eventually I decided on the name Fringe for my music magazine. This is because indie and alternative music has always been somewhat on the edge of mainstream and popular music, and ‘fringe’ is a word to say describes this (on the fringe of society, etc). I incorporated my first name into this name. Also, people that listen to this type of music typically have long, scruffy hair with fringes, so this is a pun on their hairstyles.

When deciding on what design my masthead would look like, I prefered simpler designs such as the NME masthead (shown below). This is simple and very visible on the page, making it easy to find while searching for it in a shop. This helped me decide on a masthead which was block capital letters.


Once I decided the name for my magazine would be Fringe, this was my first design of my masthead. Plain, block letters sporting fringes, because of the name. However I thought this design was too plain for my magazine and needed something more.

I changed my masthead to this, a rougher version but still recognisably similar. The roughness of the letters represents the roughness of my readers 'rock' lifestyle, and perhaps the messiness of their hair.

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