Exploring Values/Ideologies of Different Music Magazines

Ideologies are what you believe according to your position in society. They can describe a certain set of ideas, and outline what's important to you.

On deciding what values and ideologies I wanted my music magazine to have, I researched into what other magazines appeared to have made clear in what they believe in. Firstly, I looked at NME and these are the main beliefs I thought NME had:

• an interest in the history of music and the past
• new media technology e.g. radio, Twitter, TV
• an interest in politics
• an interest in quality music (e.g. track of the year), showing it's serious
• business-like nature, evident from the online music store
• mainstream pretending to be independent.

I then went on to research Smash Hits and found:

• young, made for young people, e.g. bright, bubbly, fun
• keen interest in pop music and chart positions
• female qualities (pink and purple)
• simple
• not in any way political